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Our story is simple
We wanted to create a space where design, security and emotion meet in perfect balance. Every product you find with us is selected with the care, thoughtfulness and belief that quality does not have to be Noisy to be exceptional.
Our offer includes HeOrShe – a brand whose motto ‘Safe But Chic’ proves that baby products can be both uncompromisingly safe and elegant. Their bottles, pacifiers and accessories are made with love for the details and understanding of every moment of parenting.
There is also Zoy Zoii, whose motto ‘Children are born artists’ Reminds that every child is a little masterpiece. Their backpacks combine functionality, comfort and artistic spirit – creating the perfect balance between play, imagination and everyday adventures.
Middle Child is more than a webshop. It is a carefully arranged place for parents who appreciate aesthetics, comfort and purpose.
For those who choose products that last, who tell the story, and who with their existence make childhood even more beautiful.
Because between all the choices – we choose what is never average.
Our goal is not only to offer products, but also to enable children and parents an everyday life filled with safety, convenience and a smile. Each product from our offer has been carefully selected so that the little ones can enjoy their daily activities while enjoying comfort and quality.
Children are born artists. Through play, creativity and imagination, they shape the world around them. Our products encourage this unique energy – because every child deserves the opportunity to be an artist, researcher and adventurer.
Today, parents are looking for products that are safe, quality, long-lasting and at the same time fun. We have combined all these elements to offer you solutions that make everyday life easier and encourage children to play, be creative and independent.
We believe that everyday objects, such as bottles, toys or backpacks, can be much more than “needs” – they can be a source of inspiration and joy. That's why we have carefully selected products that combine quality, safety and design, allowing children to express themselves, learn and grow through play.
You're in the right place here. Our store is not just an ordinary website, but a space where imagination, quality and convenience come together. With brands like HEORSHE i Zoy Zoii, we create an offer that supports the growth, development and imagination of every child – from the first steps to the big adventures.
Where Design Meets Childhood
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